Head-to-Head Specification Audit
Brevo vs Mailchimp
SMB Marketing Teams · Global
Specification Matrix
| Metric | Brevo | Mailchimp |
|---|---|---|
| Starting Price | $0/moBetter | $13/mo |
| API Rate Limit | Not confirmed | Not confirmed |
| Target Country | Global | Global |
| Category | Email Marketing & CRM | Email Marketing & CRM |
| Compliance (vendor-stated) | GDPR, CCPA, SOC2 | GDPR, CCPA, SOC2 |
| Hosting Regions | EU-West, EU-Central | US-East, EU-West |
| Native Integrations | 7 listedTie | 7 listedTie |
Brevo — Key Specs
Vendor-stated- ✓Free plan includes 300 emails/day to unlimited contacts — most generous free tier
- ✓EU-hosted servers with GDPR-compliant data processing by default — no DPA negotiation needed
- ✓SMS, WhatsApp, and email marketing in one platform at a single flat monthly rate
- ✓Transactional email, marketing automation, and CRM included on every paid plan
Mailchimp — Key Specs
Vendor-stated- ✓Free tier includes 500 contacts and 1,000 sends per month — ideal for early-stage
- ✓Predictive demographics and purchase likelihood AI built into Standard plan
- ✓Pre-built e-commerce automations: abandoned cart, post-purchase, win-back
- ✓Landing page and form builder included on all plans at no extra cost
Frequently Asked Questions
Which is lower-priced, Brevo or Mailchimp?+
Brevo starts at Free plan available, which is lower than Mailchimp at $13/mo. Verify current pricing on each vendor's website.
Which compliance frameworks do Brevo and Mailchimp list?+
Both list GDPR, CCPA, SOC2 in their vendor documentation. These are vendor-stated frameworks. VektorIndex has not independently audited these claims.
Which data hosting regions do Brevo and Mailchimp support?+
Brevo lists hosting regions: EU-West, EU-Central. Mailchimp lists hosting regions: US-East, EU-West. For data residency requirements in Global, confirm exact region configuration directly with each vendor.
Data last updated: 29 August 2026 — Sourced from official vendor documentation. Not independently audited. Report incorrect information
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